THE AFRAM FESTIVAL, A VIBRANT CELEBRATION OF AFRICAN AMERICAN CULTURE AND HERITAGE, HAS BEEN A CORNERSTONE OF BALTIMORE'S CULTURAL LANDSCAPE FOR 48 YEARS. SINCE ITS INCEPTION, THE FESTIVAL HAS GROWN INTO ONE OF THE LARGEST FREE AFRICAN AMERICAN FESTIVALS ON THE EAST COAST, ATTRACTING OVER TWO-HUNDRED THOUSAND ATTENDEES EACH YEAR. AFRAM, SHORT FOR AFRICAN AMERICAN FESTIVAL, WAS FOUNDED BY NORMAN E. ROSS AND FIRST HELD IN 1976, TO HONOR AND HIGHLIGHT THE CONTRIBUTIONS OF AFRICAN AMERICANS IN ART, MUSIC AND
Artscape is more than a festival—it’s a force. A dynamic collision of art, culture, and community impact, transforming Baltimore into a living, breathing canvas of creativity. For over 40 years, Artscape has been a catalyst for artistic expression, economic impact, and cultural transformation. Now, as part of Mayor Scott’s Downtown Rise Initiative, Artscape is moving into the heart of Downtown Baltimore, reimagining how a weekend festival can fuel long-term impact through creative placemaking and sustainable community investment.
CollegiateLuxe is a premium collegiate lifestyle brand dedicated to creating luxury apparel that celebrates the rich heritage, excellence, and legacy of historically Black fraternities, sororities, and institutions. For Phi Beta Sigma Fraternity, Inc., CollegiateLuxe will design and produce elevated apparel that blends timeless Greek tradition with modern luxury fashion.
Our collection will feature premium fabrics, exceptional craftsmanship, chenille embroidery, custom appliqués, and signature detailing that honor the brotherhood, scholarship, and service that define Phi Beta Sigma. Each piece is thoughtfully designed to deliver a sophisticated look while maintaining the pride, prestige, and authenticity of the organization.
From luxury cardigans and varsity jackets to premium outerwear, knitwear, and lifestyle apparel, CollegiateLuxe creates statement pieces that allow Sigma men to represent their fraternity with distinction, style, and pride.
CollegiateLuxe is taking over the iconic Hyatt Regency DFW Airport in Grapevine for a 96-hour luxury shopping experience!
Step into a curated world of HBCU Luxury, Style, and Statement Fashion during the Delta Sigma Theta Regional Conference. This exclusive activation is inspired by 96 hours of Culture. Sophistication. Exquisite Craftsmanship. — created for the Divine 9 and all our HBCU family.
📍 Location Coming Soon Centennial Olympic Park Dr NW, Atlanta, GA 30303 🗓 AUG 6–10, 2026 🕚 10:00 AM – 10:30 PM daily
Open to the Public — 10% OFF all merchandise during the pop-up! Come experience elevated HBCU fashion at one of Atlanta’s most prestigious landmarks. For more on the full campaign, visit: POPUP | www.collegiateluxe.com (http://www.collegiateluxe.com/)